History of Yamaha


History of Logo


                         In 1898, one year after the establishment of Nippon Gakki Co., Ltd., forerunner of today's Yamaha Corporation, the Company decided to use a tuning fork as the corporate mark, and a design featuring a "Chinese phoenix holding a tuning fork in its mouth" as the trademark. After undergoing a variety of changes paralleling the growth of the Company, the tuning fork mark and the Yamaha Logo was finally standardized.

History of Brand Name


                         The Yamaha brand trademark, YAMAHA, comes from the name of our founder Torakusu Yamaha who pioneered the production of Western musical instruments in Japan.

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