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History of Yamaha
History of Logo In 1898, one year after the establishment of Nippon Gakki Co., Ltd., forerunner of today's Yamaha Corporation, the Company decided to use a tuning fork as the corporate mark, and a design featuring a "Chinese phoenix holding a tuning fork in its mouth" as the trademark. After undergoing a variety of changes paralleling the growth of the Company, the tuning fork mark and the Yamaha Logo was finally standardized. History of Brand Name The Yamaha brand trademark, YAMAHA, comes from the name of our founder Torakusu Yamaha who pioneered the production of Western musical instruments in Japan.
Brand Recognition
Since it beginnings in the 1950's, Yamaha has expanded significantly. It is now a famous motorcycle brand around the world that is known for both its powerful motorcycles and its involvement in competitive racing. Being one the most popular motorcycle brand, Yamaha don’t have any trouble in the marketing field. Their bikes are sold very easily. The biggest selling point for Yamaha is their durable engines and low cost high mileage bikes. Yamaha bikes are also more performance oriented while providing a mileage. All these promising features keep up the brand name.

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