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History of Yamaha

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History of Logo                          In 1898, one year after the establishment of Nippon Gakki Co., Ltd., forerunner of today's Yamaha Corporation, the Company decided to use a tuning fork as the corporate mark, and a design featuring a "Chinese phoenix holding a tuning fork in its mouth" as the trademark. After undergoing a variety of changes paralleling the growth of the Company, the tuning fork mark and the Yamaha Logo was finally standardized. History of Brand Name                          The Yamaha brand trademark, YAMAHA, comes from the name of our founder Torakusu Yamaha who pioneered the production of Western musical instruments in Japan.
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Electric Vehicles

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                          There is no sign of introduction of E-vehicles in Yamaha in the near future. They anticipate that it may take 10 years – 15 years for the electric vehicle to be successful in India. But their competitors like Revolt may induce them to introduce E-Vehicles soon.
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Sales in 2019

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                          The sales of Yamaha motors does not have difference as of the sales in 2018. Yamaha Motor India retailed a total of 47,918 units last month as against 69,097 units during the same month in 2018 with 30.7 per cent de-growth. The Japanese manufacturer endured a terrible month and was the second worst-hit brand in the top ten after Harley-Davidson that posted 33.7 per cent decline.                            Only two models registered more than 12,000 units for Yamaha in July 2019 and they are the Fascino and entry-level FZ. The scooter encountered 12,984 units as against 19,108 units during the corresponding month last year with 32 per cent decline while the FZ garnered 13,904 units.                            Compared to the same period twelve mon...
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