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History of Yamaha

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History of Logo                          In 1898, one year after the establishment of Nippon Gakki Co., Ltd., forerunner of today's Yamaha Corporation, the Company decided to use a tuning fork as the corporate mark, and a design featuring a "Chinese phoenix holding a tuning fork in its mouth" as the trademark. After undergoing a variety of changes paralleling the growth of the Company, the tuning fork mark and the Yamaha Logo was finally standardized. History of Brand Name                          The Yamaha brand trademark, YAMAHA, comes from the name of our founder Torakusu Yamaha who pioneered the production of Western musical instruments in Japan.
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Impact of Industrial Slowdown

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                          When we asked about the industrial slowdown he said clearly it mostly affected car industries only not bikes because of Automobile slowdown they faced little dull sales during December 2019. It will be like this till March 2020.                           He pointed out that there is not much difference in sales of 2019 compared to 2018. He said sales remains the same as last year.                           He said the brand’s one of the most popular bikes, the R15 has won hearts all over the country yet the effect of auto industry slowdown can be felt all around the nation. Another big reason that has contributed to a decrease in the sale of Yamaha two-wheelers is the approaching deadline of the BS – VI emission.                           The new norm will come into effect from 1, April 2020 following which all vehicles should be BS – VI. Because of that prices could increase by 10 to 15%. He said “Basically, our original forecast was that th
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