My visit to Yamaha

Showroom: Sun Motors - Yamaha

YZF R15 V3 FZ S V3 MT 15 FZ25 Ray ZR 125 Fascino 125 YZF R3 Ray Z Fazer 25 MT 09

                          Since it beginnings in the 1950's, Yamaha has expanded significantly. It is now a famous motorcycle brand around the world that is known for both its powerful motorcycles and its involvement in competitive racing. Being one the most popular motorcycle brand, Yamaha don’t have any trouble in the marketing field. Their bikes are sold very easily. The biggest selling point for Yamaha is their durable engines and low cost high mileage bikes. Yamaha bikes are also more performance oriented while providing a mileage. All these promising features keep up the brand name.

                          When we asked about challenges faced by them, he mentioned various things. At first, he said BS-VI transmission has been affecting their sales because consumers are anticipating for low prices and awaiting for the purchase of BS-VI vehicles which enters the market by April 2020.                           Another challenge faced by them is during the months of June, July, August due to the pressure which the parent population faces for paying the school fees. So, during these months there is low sales compared to other months. Some customers don’t buy vehicles during the month of Aadi (August) due to some religious belief.                           Also during the months of November and December, sales is relatively low. This is due to year end, during which consumers think that it is not the right time to buy the vehicle. The reason behind this, if they buy vehicle in December, it will be counted as one year and it lowers the resale value.    

                          When we asked about the industrial slowdown he said clearly it mostly affected car industries only not bikes because of Automobile slowdown they faced little dull sales during December 2019. It will be like this till March 2020.                           He pointed out that there is not much difference in sales of 2019 compared to 2018. He said sales remains the same as last year.                           He said the brand’s one of the most popular bikes, the R15 has won hearts all over the country yet the effect of auto industry slowdown can be felt all around the nation. Another big reason that has contributed to a decrease in the sale of Yamaha two-wheelers is the approaching deadline of the BS – VI emission.                           The new norm will come into effect from 1, April 2020 following which all vehicles should be BS – VI. Because of that prices could increase by 10 to 15%. He said “Basically, our original forecast was that th

                          The sales of Yamaha motors does not have difference as of the sales in 2018. Yamaha Motor India retailed a total of 47,918 units last month as against 69,097 units during the same month in 2018 with 30.7 per cent de-growth. The Japanese manufacturer endured a terrible month and was the second worst-hit brand in the top ten after Harley-Davidson that posted 33.7 per cent decline.                            Only two models registered more than 12,000 units for Yamaha in July 2019 and they are the Fascino and entry-level FZ. The scooter encountered 12,984 units as against 19,108 units during the corresponding month last year with 32 per cent decline while the FZ garnered 13,904 units.                            Compared to the same period twelve months ago when 17,146 units were sold, the FZ resulted in YoY drop of 19 per cent. The 110 cc Ray scooter came close to attaining 10,000 last month among others as it settled with 9,272 units to end up with